PROMOTION OR BRANDING? For many years, many magazines and books have been published by many institutions in our district, introducing Salihli with great effort. Distributed throughout the country. But not much has changed in Salihli. I say let's go beyond this and take big steps towards the future. A strong district image cannot be achieved only through promotion. Although it provides short-term success with very successful promotion and communication activities, lack of infrastructure will cause the image to weaken further in the long run. All cities with high image and success in international markets are industrialized and rich cities.

The path to national development is through the development and competitiveness of cities, in other words, their branding. Cities that have the opportunity to trade with other production centers in their region, expand their range of production, remove obstacles in front of their entrepreneurs, and preserve and present their historical and cultural heritage well can increase their global competitiveness and economic weight.